The formula of the success of the Marketing of contents

By Global / Wednesday, 28 November 2012 /
The formula of the success of the Marketing of contents

“My contents do not share; my key words are well chosen; my contents in other sites have a high impact but in my site, the rate is very by ricochet not lifted; the conversion versus. the new visits show weakness signs and I do not know clearly how to obtain that my strategy of marketing of contents is transformed into viral and visible. What I am doing bad?

This consultation can be a perfect example to begin to analyze the situation of so many and so many brands that, in spite of following the indicated steps and making the things well, do not manage to catch the attention of their objective public with the contents. They do not obtain the social action.

We occur account that today, although we continued speaking of visits and traffic, are not excellent but at the moment which they transform into social action, in dialogue, generation of new opinions… that is what opportunities generate?

Yes, today we looked for to happen of pick up evangelisation through emotions and is for that reason that the exact identification of the needs of your clients is not possible but through the beginning of strategies able to be adapted of constant form, complemented with the permanent generation of content that will be measured, analyzed and promoted, to pass a phase of active listening and another one of opening to the dialogue.

The efficient formula to obtain the loyalty of our clients through our contents, could settle down of the following form:

Objectives + identification of message + listens to active + social action = contained viral and construction of influence.

Why, these 4 variables are transformed into the pillars that sustain the success of a strategy of marketing of contents.

Objectives. To who goes sent the message of your brand, which are their needs, how the competition satisfies them, what needs to the competition and your you can give (added value), what is your commitment and with what emotions you try to tie your brand. You need this information before putting to you to create new forms to see the things!

Knowing target you can create your message. He is complex to arrive at our clients, is paradoxical but, in a universe that moves in real time fed by the act to share information, which more lack is the social action. When we have only identified his needs we can generate an impact message in the emotions that these generate.

To listen, much more that a fashion. The authors of contents we know of the importance that it has to listen, to the networks, to the market, the news, our own world… to listen the other is indispensable to identify edges noncontemplated, only thus we are in movement.  In listening it is the information that we needed to identify what hopes of us.

Now yes, it acts… shows to you. If you look for to generate the quality sufficient to let grow the influence of your brand focusing you in a strategy of marketing of contents, you cannot only forget you the important thing that it is to include to your followers in your creative processes, when you have the possibility of interacting with them begins the process of fed back formation, which generates confidence and therefore, it does to us influential.

The result? … concise content, of impressive message in little more than 140 characters, whose information it gives knowledge with each word and it gives real answers to a consumer in movement… We can celebrate the success in our strategy of marketing of contents, the key is what wants to read!

This consultation can be a perfect example to begin to analyze the situation of so many and so many brands that, in spite of following the indicated steps and making the things well, do not manage to catch the attention of their objective public with the contents. They do not obtain the social action.

The formula of the success of the Marketing of contents

We occur account that today, although we continued speaking of visits and traffic, are not excellent but at the moment which they transform into social action, in dialogue, generation of new opinions… that is what opportunities generate?

Yes, today we looked for to happen of pick up evangelisation through emotions and is for that reason that the exact identification of the needs of your clients is not possible but through the beginning of strategies able to be adapted of constant form, complemented with the permanent generation of content that will be measured, analyzed and promoted, to pass a phase of active listening and another one of opening to the dialogue.

The efficient formula to obtain the loyalty of our clients through our contents, could settle down of the following form:

Objectives + identification of message + listens to active + social action = contained viral and construction of influence.

Why, these 4 variables are transformed into the pillars that sustain the success of a strategy of marketing of contents.

Objectives. To who goes sent the message of your brand, which are their needs, how the competition satisfies them, what needs to the competition and your you can give (added value), what is your commitment and with what emotions you try to tie your brand. You need this information before putting to you to create new forms to see the things!

Knowing target you can create your message. He is complex to arrive at our clients, is paradoxical but, in a universe that moves in real time fed by the act to share information, which more lack is the social action. When we have only identified his needs we can generate an impact message in the emotions that these generate.

To listen, much more that a fashion. The authors of contents we know of the importance that it has to listen, to the networks, to the market, the news, our own world… to listen the other is indispensable to identify edges noncontemplated, only thus we are in movement.  In listening it is the information that we needed to identify what hopes of us.

Now yes, it acts… shows to you. If you look for to generate the quality sufficient to let grow the influence of your brand focusing you in a strategy of marketing of contents, you cannot only forget you the important thing that it is to include to your followers in your creative processes, when you have the possibility of interacting with them begins the process of fed back formation, which generates confidence and therefore, it does to us influential.

The result? … concise content, of impressive message in little more than 140 characters, whose information it gives knowledge with each word and it gives real answers to a consumer in movement… We can celebrate the success in our strategy of marketing of contents, the key is what wants to read!

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