The jewelry market is growing day by day. Jewelry photography can be a fun, rewarding and profitable business endeavor. Are you looking for a way to take photos that will sell you products better and make them look better? Our tips will help you start capturing those great jewelry shorts today.
Types of Jewelry Photography
Before we get started we need to keep in mind that there are two different types of jewelry product photography. Both have different requirements and strategies. Products and e-commerce photography are images you can find online or in product catalogs. These images are usually shot against an odd solid color background. They only highlight jewelry. Editorial photography is jewelry advertising and much more creative. Editorial photography often features a model or jewelry in a lifestyle environment.
Use a Tripod for Jewelry Photography
For a stable life product image like jewelry, you may want to use a tripod.
There are two more benefits to keeping your camera steady on a tripod:
- This makes it easy to adjust the focus point and depth-of-field (aperture).
- You can go to a much lower shutter speed and ISO to avoid or reduce noise.
For lifestyle catalogs or editorial photography, you can leave the tripod at home. Keep in mind that you will still want to adhere to the commercial photography guideline and make your work look very sharp.
Choose the Right Camera for Jewelry Photos
What is the best camera for jewelry photography? Luckily for most of them, the camera is not as important in capturing jewelry as in other areas. Accessory photography is a lifelong endeavor. You don’t push the boundaries or boundaries of your camera.
Product and e-Commerce Jewelry Photography
For e-Commerce and standard product images, the megapixel count will not be too important. These images will probably be small or for online use only. Some photographers have even gone so far as to use point-and-shoot or compact cameras. If you want to work professionally, we do not recommend IT. Most intermediate DSLRs are suitable for this category.
Editorial Jewelry Photography
For editorial jewelry for photographers, the type of camera you use is important. You will need a mid-level camera or a high quality professional DSLR. It depends on whether your photoshoot is printed online or outdoors or in a studio. You also need to consider what your client’s needs are. When doing commercial work, counting the megapixels on your camera can be important. The larger the number of mega pixels, the higher and higher the quality. Fortunately, many newer cameras have higher megapixels at a slightly lower cost.
Pick the Right Lens for Jewelry Photography
The camera body may not be that important. But lenses will either make or break your jewelry product photography. When you photograph a product, it should be as true for life as possible. There is more room for creativity in editorial photography. But you still want to make sure your jewelry is in the right place.
Generally, you will want to go for a standard lens. Also known as ordinary lenses, standard lenses produce an image that closely resembles what the human eye sees. The image seems normal to the viewer. Standard banks have a view of about 50 to 55 degrees diagonally. One of the easiest things to use is because you don’t have to factor in any distortion.
A popular choice for jewelry detail shots is the macro lens, a macro lenses in that their focusing limits are very close to the glass. You can learn how to shoot stunning images through macro magic course. Since the jewelry does not move, you can use a certain millimeter lens. A stationary lens is much sharper and generally higher quality than a zoom lens. A 50mm such Nifty Fifty is a great choice.
Invest in the Right Lighting Setup
Much like lens, the light setup will also affect the photo of your jewelry. I prefer a ring or continuous lightbox to take pictures of the product. This is because I Prefer to watch when setting the light than to flush continuously. A ring light is bring for jewelry photography light because they illuminate the ring of the object. Softboxs emits a beautiful, soft and even light. Proper lighting is essential in any type of product photo. That said, there are some creative opportunities in editorial photography. You can use natural light for these, and it will be understandable if the colors are not completely true.
Which Settings Should You Use for Jewelry Photography?
Like any still life, cave photography settings are fairly simple.
Focus mode: Since the products do not move, you can your camera to one shot mode. One shot allows you to setup your images and focus without fear of shifting focus.
ISO + Shutter Speed: Generally, you want to make sure there is as little noise as possible. Add a tripod, and you can use a lower ISO number and shutter speed to reduce noise.
Aperture: Things get a little more complicated here. For product photos, you’ll usually want more depth in the case. It turns out the complex details I recommend f/8.
If you want to shorten more details, you can use shallow depth of field. This will highlight the detail you want to focus on and allow the rest to melt into a creamy bokeh.
For editorial photography, the setting range depending on what you’re shooting. With a model, you will probably keep up with the requirements of portrait photography.
Keep Your Setup Simple
No complicated setup is required for e-commerce and product photography. If anything, additional complications will be to your detriment. How can you even take pictures of jewelry at home? All you need is a solid page, a white paper background, your camera, lens and light! You can use a metal clamp to secure the back drop in place. Jewelry can apply the same concept to the editorial photo, don’t make the storytelling elements of your image irresistible. Keep the frame simple.
Avoid Distortion Lenses
Top mistakes made by jewelry photographers. Wrong lenses are used when you take pictures of any product, you do not want to distort any perspective. It uses a wide angle lens and may seem logical so you can stretch to the smallest detail. Unfortunately, this does not work for product photography. Stick to the standard lens! They have a view of about 50 to 55 degrees diagonally.
Mind Your Reflections
It’s hard to take pictures of jewelry. Reflected surfaces will bounce light around in an annoying way. They mess with the fictional light setup, and cause reflection. You don’t want your gear or light reflection as a distraction! Nothing looks worse than a nice emerald ring with the reflection of the camera lens right in the center. So how do you picture jewelry without reflection? Play attention to the reflection and be ready to scatter the light until you find the perfect configuration. Otherwise, you’ll be sitting in the editing room, removing all those annoying reflections. My tip is to use a ring light, they illuminate the rim of the object and can make it easier to hide the reflection.
Watch Out for Inaccurate Lighting or White Balance
Accurate is very important in photography of any kind of product. Many customers purchase products based on the colors displayed by your product photography. You don’t want frustrated clients if they don’t match the products they receive. Everyone’s skin (phone, computer, television etc.) is calibrated separately. But there is still a baseline to follow. Make sure you’re using a ball and a flush / strobe that emits real white light. Typically this is labeled as a “photography toned bulb”. A true white light will not produce any kind of blue or green color of fluorescent light. The result will be the right color. For white balance, check your setting and make sure it matches the light you are using. Adjust your lighting, and you don’t have to change your white balance.
Don’t Overcomplicate Your Frame
As an artist, it is tempting to make the images a bit more complicated than necessary. The key is to dial back and not be too busy at the gate. Don’t make the storytelling elements of your image too irresistible; keep the frame simple. Remember, you are selling jewelry!
Consider Depth of Field
The depth of choice of field gives you stylistic opportunities when it comes to jewelry photography. I recommend a deep DOF for the best focus. You can use the shallow depth of field to draw attention to the details of the jewelry and obscure the background. That said, the most common problem is using only a shallow DOF. Or remember to use it at inappropriate times, for shallow DOF detailed shots, not the whole product!
Don’t Forget the Detail Shots
Sometimes when we are so focused on the bigger picture, we forget that the details are important. Don’t skip those detail layers. People appreciate the complexity of jewelry. Don’t rely on your client to remind you! For each part, take the details of all the parties.
Conclusion
Jewelry photography is more difficult than other genres of product photography. Taking pictures of shiny things without unwanted reflections is not an easy task. Also, you need to play with the light to make it shiny enough. Follow our tips to create interesting pictures.
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